Privacy Policy

MarissaFayer.com
Effective Date: March 11, 2026

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA

Fayer Consulting LLC (“we,” “us,” or “our”) DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

1. Introduction

This Privacy Policy describes how Fayer Consulting LLC (“we,” “us,” or “our“) collects, uses, discloses, and protects your personal information when you visit MarissaFayer.com and its subdomains (collectively, the “Site“). This includes any purchases, form submissions, email sign-ups, or other interactions you have with us through the Site.

Fayer Consulting LLC is a limited liability company organized under the laws of the State of New York, with its principal place of business in New Rochelle, New York.

By using the Site, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Site.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you interact with the Site, including:

  • Name, email address, phone number, organization, and title when you subscribe to our mailing list, submit a speaking inquiry, or download resources
  • Payment and billing information (processed securely through Stripe) when you purchase a book or digital product through our presale and checkout pages
  • Any additional information you choose to include in form submissions or correspondence with us

2.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies and similar technologies:

  • Device and browser information (browser type, operating system, device type, screen resolution)
  • IP address and approximate geographic location
  • Pages visited, time spent on pages, referring URLs, and clickstream data
  • Interaction data from advertising pixels, including Meta Pixel and LinkedIn Insight Tag
  • Analytics data collected through Google Analytics 4, including session duration, page views, and user engagement metrics

2.3 Information from Third Parties

We may receive information about you from third-party services we use, including payment confirmation data from Stripe and engagement data from advertising platforms (Meta, LinkedIn). We do not purchase personal information from data brokers.

2.4 SMS Opt-In Data

We collect the following information related to SMS messaging:

  • Mobile phone number
  • Opt-in records and timestamps for all communication channels
  • The specific types of messages you consented to receive (marketing, transactional, or both)
  • Records of your opt-in method (website form, paper form, QR code, etc.)

We maintain timestamped records of all opt-in actions and comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process transactions and fulfill orders for books and digital products
  • To send you email communications you have opted into, including book updates, newsletter content, event announcements, and speaking or consulting-related outreach
  • To respond to your inquiries, speaking requests, and other correspondence
  • To analyze Site traffic and user behavior through Google Analytics 4 in order to improve the Site experience
  • To run targeted advertising campaigns through Meta and LinkedIn, including retargeting visitors who have previously interacted with the Site
  • To maintain the security and functionality of the Site through Cloudflare’s content delivery and security services
  • To comply with legal obligations and enforce our Terms of Service

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction that requires a legal basis for processing personal data, we rely on the following:

  • Consent: When you opt into our mailing list, submit a form, or accept cookies through our cookie consent banner.
  • Contract performance: When we process your payment and fulfill an order you have placed.
  • Legitimate interests: When we analyze Site usage to improve our services, run advertising campaigns, and protect the security of the Site. We balance these interests against your rights and freedoms.
  • Legal obligation: When we are required to retain or disclose information to comply with applicable law.

5. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies. For detailed information about the cookies we use, their purposes, and how to manage your preferences, please refer to our separate Cookie Policy available on the Site.

When you first visit the Site, a cookie consent banner will allow you to accept or decline non-essential cookies. Essential cookies required for Site functionality cannot be disabled.

6. Third-Party Services

We use the following third-party services that may collect or process your data:

  • Google Analytics 4 (Google LLC): Website analytics and traffic measurement
  • GoHighLevel (HighLevel Inc.): Customer relationship management, email marketing, and checkout functionality
  • Stripe (Stripe, Inc.): Payment processing for book and digital product purchases 
  • Cloudflare (Cloudflare, Inc.): Content delivery network, DNS management, and security services
  • WordPress (Automattic Inc.): Content management system powering the main Site
  • Meta Platforms (Meta Platforms, Inc.): Advertising pixel for campaign measurement and retargeting
  • LinkedIn (LinkedIn Corporation): Insight Tag for advertising campaign measurement and retargeting

Each of these services operates under its own privacy policy. We encourage you to review their respective policies for details on how they handle your data.

7. Data Sharing and Disclosure

Text Message Program Terms & Conditions By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.

7.1 Opt-In & Consent

  • You will only receive messages if you have explicitly opted in
  • We maintain timestamped records of all opt-in actions
  • We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

7.2 Opt-Out Instructions

  • You can cancel SMS notifications at any time by replying “STOP” or “UNSUBSCRIBE”
  • You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
  • All opt-out requests are processed immediately

7.3 Message Frequency & Content

  • Message frequency varies based on your interactions with our business. You may receive up to 4 messages per month for non-marketing communications, and up to 8 messages per month if you opt in to marketing communications
  • Messages will be directly related to the services you have requested
  • We do not send promotional content without specific consent

7.4 Help & Support

  • Reply “HELP” for assistance or contact us at info@marissafayer.com
  • Customer support is available during regular business hours

7.5 Carrier Information

  • Standard message and data rates may apply
  • Carriers are not liable for delayed or undelivered messages
  • Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers

7.6 SMS Data Protection Statement 

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We implement strict data protection measures to safeguard your SMS opt-in information and consent records.

8. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • With the third-party service providers listed above, solely for the purposes described in this Privacy Policy
  • With professional partners (such as public relations agencies) when necessary to coordinate speaking engagements or media opportunities
  • When required by law, regulation, legal process, or governmental request
  • To protect the rights, property, or safety of Fayer Consulting LLC, our users, or others

SMS Data Exclusion
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Email subscriber data is retained until you unsubscribe or request deletion.
  • Transaction records are retained for seven years to comply with tax and accounting obligations.
  • Analytics data is retained according to the default retention settings of Google Analytics 4 (14 months).
  • Contact form submissions are retained for two years unless you request earlier deletion.

10. Your Rights

10.1 All Users

Regardless of your location, you may:

  • Unsubscribe from email communications at any time by clicking the unsubscribe link in any email.
  • Request access to the personal information we hold about you.
  • Request correction or deletion of your personal information.
  • Opt out of non-essential cookies through the cookie consent banner on the Site.

10.2 EEA, UK, and Swiss Residents (GDPR)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation, including the right to:

  • Withdraw consent at any time where processing is based on consent
  • Request restriction of processing of your personal data
  • Request data portability (receive your data in a structured, machine-readable format)
  • Object to processing based on legitimate interests
  • Lodge a complaint with your local data protection authority

10.3 California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of the sale of personal information. As noted above, we do not sell personal information. 

11. International Data Transfers

Your information may be transferred to and processed in the United States and other countries where our third-party service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. When we transfer data internationally, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, or the service provider’s participation in recognized data transfer frameworks.

12. Children’s Privacy

The Site is not directed at individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected information from a child under 16, please contact us, and we will promptly delete it.

13. Security

We implement reasonable technical and organizational measures to protect your personal information, including SSL/TLS encryption, Cloudflare security services, and secure payment processing through Stripe (PCI-DSS compliant). However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you by email or through a notice on the Site. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Fayer Consulting LLC
info@marissafayer.com
New Rochelle, New York, United States

Last Updated: March 11, 2026