Cookie Policy
MarissaFayer.com
Effective Date: March 11, 2026
1. What Are Cookies
Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give website operators information about how the site is being used.
This Cookie Policy explains what cookies MarissaFayer.com and its subdomains (collectively, the “Site”) use, why we use them, and how you can manage your preferences.
2. How We Use Cookies
We use cookies and similar tracking technologies for the following purposes:
- To ensure the Site functions properly and securely
- To analyze traffic patterns and user behavior so we can improve the Site
- To measure the effectiveness of our advertising campaigns on Meta and LinkedIn
- To deliver retargeted advertisements to visitors who have previously interacted with the Site
- To support checkout and payment processing for book and product purchases
- To remember your cookie consent preferences
3. Types of Cookies We Use
The following tables describe the specific cookies used on the Site, organized by category.
Essential Cookies
These cookies are necessary for the Site to function properly. They cannot be disabled through the cookie consent banner because the Site would not operate without them.
| Cookie Name | Provider | Purpose | Duration | Type |
| WordPress session cookies | WordPress | Maintain site functionality, user sessions, and security. | Session | First-party |
| Cloudflare (__cfduid, cf_clearance) | Cloudflare | Security, bot protection, and content delivery optimization. | Up to 1 year | First-party |
| Cookie consent preference | MarissaFayer.com | Store your cookie consent choices so the banner does not reappear. | 1 year | First-party |
Analytics Cookies
These cookies help us understand how visitors interact with the Site by collecting information about pages visited, time on site, and navigation paths. All data is aggregated and anonymous.
| Cookie Name | Provider | Purpose | Duration | Type |
| _ga, _ga_* | Google Analytics 4 | Distinguish unique users, measure site traffic, page views, session duration, and user engagement. | Up to 2 years | Third-party |
Marketing / Advertising Cookies
These cookies are used to deliver relevant advertisements and measure the effectiveness of our advertising campaigns. They track your activity across websites to build a profile for targeted advertising.
| Cookie Name | Provider | Purpose | Duration | Type |
| _fbp, _fbc | Meta (Facebook) | Track conversions from Meta ads, build retargeting audiences, and measure ad performance. | Up to 90 days | Third-party |
| li_fat_id, li_sugr, bcookie, UserMatchHistory | Track conversions from LinkedIn ads, build retargeting audiences, and measure campaign performance. | Up to 2 years | Third-party |
Functional Cookies
These cookies support specific features and functionality on the Site, including form handling, checkout processes, and lead capture on subdomains.
| Cookie Name | Provider | Purpose | Duration | Type |
| GoHighLevel tracking cookies | GoHighLevel | Track form submissions, landing page interactions, and presale checkout activity on subdomains. | Up to 2 years | Third-party |
| Stripe cookies | Stripe | Enable secure payment processing and fraud prevention during checkout. | Up to 1 year | Third-party |
4. Cookie Consent and Your Choices
When you first visit the Site, a cookie consent banner will appear, allowing you to accept all or decline non-essential cookies. Essential cookies are always active because they are required for the Site to function.
You can change your cookie preferences at any time by:
- Adjusting your browser settings to block or delete cookies. Please note that blocking certain cookies may affect the functionality of the Site.
- Using opt-out tools provided by advertising platforms
4.1 Browser-Level Controls
Most web browsers allow you to manage cookies through their settings. You can typically find these options in the “Privacy” or “Security” section of your browser preferences. Common actions include viewing stored cookies, deleting specific or all cookies, and setting preferences for future cookies.
Please note that if you disable cookies entirely, some features of the Site (including checkout functionality and form submissions) may not work as intended.
4.2 Platform-Specific Opt-Outs
You can opt out of targeted advertising from specific platforms:
- Meta (Facebook): Visit facebook.com/adpreferences to manage your ad settings, or opt out through the Digital Advertising Alliance at aboutads.info/choices.
- LinkedIn: Visit linkedin.com/psettings/advertising to manage your ad preferences.
- Google: Visit myaccount.google.com/data-and-privacy to manage your data and advertising preferences.
5. Do Not Track Signals
Some browsers send “Do Not Track” (DNT) signals to websites. There is currently no universally accepted standard for how websites should respond to DNT signals. At this time, the Site does not respond to DNT signals. However, you can manage your tracking preferences through the cookie consent banner and the browser-level and platform-specific controls described above.
6. International Users and GDPR
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, non-essential cookies will not be placed on your device until you have provided affirmative consent through the cookie consent banner. You may withdraw your consent at any time by revisiting the cookie settings.
For more information about your rights under the General Data Protection Regulation (GDPR), please refer to our Privacy Policy.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or for other operational, legal, or regulatory reasons. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this Cookie Policy periodically.
8. Contact Us
If you have questions about this Cookie Policy or how we use cookies, please contact us:
Fayer Consulting LLC
info@marissafayer.com
New Rochelle, New York, United States
Last Updated: March 11, 2026